Expert Paid Media Strategy: TikTok, Google & Meta Ads Management
At Highrise, our focus lies in managing ad campaigns across three key platforms: Google Ads, Meta Ads, and TikTok Ads.
While our agency finds it most effective to operate at least two of these channels, we are also equipped to collaborate with your in-house team or an external agency.
Our emphasis on mastering the Paid Media Strategy for Google Ads, Meta Ads, and TikTok Ads stems from our ability to maximise value from our clients’ media budgets on these platforms. Operating on the 80/20 principle, we concentrate our resources to enhance our paid media outcomes rather than spread them thin, preventing resource dissipation and promoting improved business results.
The rationale behind managing a minimum of two channels lies in the strategic insights this allows us to garner, observing the interplay between multiple channels.
For instance, increased demand generation on Meta could substantially boost the volume of impressions on your Google brand campaigns. Conversely, your non-brand campaigns could potentially deliver greater value than Meta, indicating a shift of resources and energy towards that direction might be beneficial.
Annually, we oversee tens of millions of pounds in ad spend, generating hundreds of millions in incremental sales for our clients.
Explore below to learn how we can enhance your paid media strategy on Meta, Google, and TikTok.