Unleash the Power of TikTok Advertising with Highrise
TikTok, while often dismissed as a mere playground for youth, is a platform we’ve masterfully harnessed to deliver standout ad campaigns. Its dynamics differ considerably from Meta and Google, especially with regard to ad content consumption and the quicker pace of creative fatigue. However, once unlocked, it can yield extraordinary returns on your media investments.
Think of the potential Facebook had back in 2015 or 2016; that’s the latent power we see in TikTok today. While it’s not a ‘new’ ad platform, major players are still struggling to keep pace, presenting more opportunities for our clients.
Highrise was a pioneer agency in having a case study published on TikTok.com (link). With brands like Simba, it’s all about serious business – high-stakes, high-pressure environments that demand impactful campaigns that drive results. We’ve demonstrated the incremental value of TikTok, driving additional conversions. The platform isn’t just for the younger generation. We’ve successfully marketed products ranging from mattresses and coffee subscriptions to pet food and femtech. Your target audience is out there.
Larger, slower organisations hamstrung by bureaucracy haven’t yet fully exploited TikTok’s potential. The vast audience and fewer large advertisers equate to opportunities for small to medium-sized ecommerce businesses. Enjoy affordable CPMs and cost-effective traffic that converts!
Google, Meta, and TikTok operate as isolated entities, often criticized for their inability to accurately measure their effectiveness against one another. Over the years, we’ve not only devised a process to do this, but we can also actively gauge and compare post-click behavior from different campaigns, identifying which platform deserves further investment.
“Don’t create ads, create TikToks”. A common phrase cited by all those in the know about the inner workings of TikTok. At Highrise, we have an intrinsic understanding of the platforms we operate on and the real people we are reaching there. Through a dedicated in-house creative strategy department, who live and breathe all things creative, we remain up to date with current trends and themes. However, we also understand that trends come and go and that, ultimately, humans are at the core of those trends. Keeping one eye on the data means we understand consumer behaviour. We understand what is here to stay and what are merely fads. This approach allows us to focus on what truly moves the needle.
Join hands with experts and harness the power of tailored ad campaigns. Elevate your brand in the bustling D2C market. Dive in now!